SF GROUP is an Italian Group active in the design industry. Through its companies, it is committed to driving change in the sector by adopting a contemporary, pragmatic, empathetic, and international approach, with the goal of redefining the relationship between people and design. With a clear vision of the industry, a well-defined market position, and an active international community spanning the globe.

SF GROUP operates in various sectors: from consultancy firms to furniture brands, physical spaces, media projects and services related to the trade fair industry. Embodying the essence of Made in Italy with a global outlook, SF GROUP supports businesses with skilled, knowledgeable, and authoritative teams.

SF GROUP is a dynamic and scalable ecosystem, active in both B2B and B2C markets, offering a lean and pragmatic approach, with informal yet competent and professional leadership.
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
REDEFINE THE RELATION BETWEEN PEOPLE AND DESIGN
CONTACT US AT
[email protected] [email protected] [email protected]
THESE ARE OUR COMPANY PARTICIPATIONS / VENTURES
SIMPLE FLAIR
International creative firm and platform providing brand consulting and strategy.
Simple Flair is an international creative and strategic consulting firm headquartered in Milan. Founded in 2010, it develops creative strategies, communication and media projects for brands and companies in the design industry.
www.simpleflair.it
RIVIERA
The space where support the creative community
RIVIERA is a space for the local and global creative community; an informal space that finds its strength in the non-ostentatious, in what is stimulating and light-hearted, it is Italian but also international. It is a place where the worlds of design and lifestyle meet.
www.riviera.website
A617
Design and art practices
A617 explores the land of design through different activities. a617 changes the point of view and designs things in many different forms. A617 wants to curate, to provoke, to innovate and to experiment. A617 opens a conversation with different communities. a617 conceives space and furniture with the aim of enjoying life.
www.a617.net
CONVEY
Leading the new wave of design brands
Convey creates a system between contemporary design companies and key players within the industry. The purpose is to accelerate their growth path with sinergy: creating opportunities and promoting shared values with the aim of contributing to the construction of the new international design scenario.
www.conveyproject.com
SFRIDO ESTATE
Shaping New Traditions
Sfrido Estate is a natural stone brand with a strong purpose oriented to the beauty and potential of transformation. Building on a heritage of know-how and experience, Sfrido Estate innovates stone craftsmanship, creating sustainable, rare, and exclusive products.
www.sfridoestate.com